How can a website redesign boost conversions and user engagement?

MixRank offers a meticulously curated, real-time stream of the latest datasets on people, companies, and technology. With hourly updates, you stay informed about any changes in the data that matter most to you.

The MixRank website plays a crucial role in attracting potential clients, generating leads, offering product demos, and providing comprehensive information about the company.

To start the user research, I sat down with the Growth team to get a clear picture of what potential customers in the data-driven sales sector are looking for. I also connected with some of our existing customers to learn what they value and where we can enhance their experience. Additionally, I examined industry websites, forums, and social media to pinpoint common issues faced by companies like ours. Using this information, I drafted a user persona to use as a baseline to build from.

The industry is huge, and the competition is no joke. But hey, that's a chance to learn and get inspired. I dove deep into what our competitors are doing with their website designs, user interfaces, and how they keep their customers hooked. By spotting their strong points and where they could do better, I found ways to make our website standout and serve a nice experience to the visitors.

A couple of snapshots to give you an idea.

Jumping into the design process, I had a ton of ideas for the new responsive website. I narrowed them down to the ones that would align with the Leadership's vision, aiming for a smooth and enjoyable experience. It  started of course with some paper wireframing which served as a skeleton, for the digital versions.